Founded in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewelry. Internet Retailer Magazine reports Blue Nile is bigger than the next three largest online jewelers combined.

The Blue Nile Advantage~ At Blue Nile, our philosophy is simple: Offer high-quality diamonds and fine jewelry at outstanding prices. When you visit our Web site, you'll find extraordinary jewelry, useful guidance, and easy-to-understand jewelry education to help you find the jewelry that's perfect for your occasion.

The Largest Online Retailer of Certified Diamonds~ We offer outstanding values on the highest-quality certified diamonds available, with thousands of certified diamonds from which to choose. From simple, classic designs, perfect for wearing every day, to our stunning Blue Nile Signature collection, we have the right jewelry to make any occasion a memorable one.

Recognized for Excellence~ Blue Nile is a publicly traded company (NILE), and has been awarded the Circle of Excellence Platinum Award by Bizrate.com. Forbes magazine has chosen Blue Nile as their favorite online jeweler every year since 2000, and Money Magazine listed our price, service, and education as reasons they rated us a "Best Deal."

Real Simple magazine called us the "Best Web site for Jewelry" with "Plenty of classic pieces at affordable rates." The Wall Street Journal describes how our individual diamonds "...are described in even more intricate detail, including depth, table, symmetry, polish, girdle, culet and fluorescence", and they go on to recognize that Blue Nile "…even explains what all these things mean."

Learn More Than the Four Cs~ We'll help you understand more than the traditional cut, color, clarity, and carat weight. Our diamond and jewelry education sections give you the essentials you need to know to make an informed decision. We've also created useful online guides and easy-to-navigate gift categories, so you can be sure your gift is perfect no matter what the occasion is or how long you've known each other.

Take a few minutes to see how Blue Nile can help make your next occasion a memorable one. We're confident you'll discover why so many people choose Blue Nile.